Privacy Policy
This Privacy Policy describes how W Concept LLC, a California limited liability company operating the FlowFLow brand in the United States (“FlowFLow,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit www.flowflowusa.com, purchase our products, communicate with us, or otherwise use our website and related services (collectively, the “Services”).
FlowFLow currently sells and ships products within the United States. This Privacy Policy applies to information collected through our website, customer service channels, marketing communications, and other interactions with the Services.
By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.
Information We Collect
Account and Order Information. When you create an account, place an order, request customer support, submit a return or warranty request, or otherwise interact with us, we may collect information such as your name, email address, telephone number, billing address, shipping address, account details, order history, and information relating to returns, refunds, or warranty requests.
Communications. If you contact us by email, through our website, through social media, or through another customer service channel, we may collect the content of your communications and any information you choose to provide.
Automatically Collected Information. When you visit or interact with our website, we and our service providers may automatically receive certain information from your browser or device, including your IP address, browser type, device type, operating system, referring URLs, pages viewed, interactions with the website, approximate location derived from your IP address, and the date and time of your visit. We use this information to operate, secure, analyze, and improve the Services.
Cookies and Similar Technologies. We use cookies, pixels, tags, and similar technologies to recognize your browser, remember your preferences and shopping cart, maintain website functionality, understand how visitors use our website, prevent fraud, measure website performance, and, where permitted, measure or personalize advertising. You may be able to manage certain cookies through the privacy controls available on our website or through your browser settings. Disabling certain cookies may affect the functionality of the Services.
Payment Information. FlowFLow does not intentionally store your full payment card number. Payments are processed by third-party payment processors and financial service providers. These providers may collect and process payment information in accordance with their own privacy policies, security practices, and terms.
SMS and Email Marketing. If you choose to receive promotional emails or SMS messages from FlowFLow, we may collect your email address, telephone number, communication preferences, and information about how you interact with our messages. We may use third-party service providers to deliver these communications. Mobile information and SMS opt-in consent will not be sold or shared with third parties for their own independent marketing purposes.
Reviews, Surveys, and Other Information You Provide. If you submit a product review, participate in a survey or promotion, or otherwise voluntarily provide information to us, we may collect the information you choose to submit.
Privacy of Intimate Purchases
Order Privacy. FlowFLow sells intimate wellness products, and we recognize that information relating to your purchases may be particularly private. We take reasonable steps to keep your order information confidential and disclose it only as reasonably necessary to process and deliver your order, provide customer support, process payments, administer returns or warranty requests, prevent fraud, comply with legal obligations, or otherwise operate our business.
Sensitive Inferences. We do not intentionally use your purchase history to infer your sexual orientation, sex life, health condition, or other intimate personal characteristics.
Sale of Intimate Purchase Information. We do not sell information about your intimate purchases in exchange for money. Certain advertising or analytics technologies used on our website may nevertheless be considered a “sale,” “sharing,” or processing for targeted advertising under some U.S. state privacy laws. Where applicable, you may have the right to opt out as described below.
How We Use Your Information
Providing the Services. We use personal information to process and fulfill orders, arrange shipping, process payments, provide order confirmations and shipping updates, manage customer accounts, respond to customer inquiries, and process returns, refunds, and warranty requests.
Improving Our Website and Services. We may use information to understand how customers interact with our website, maintain website functionality, remember preferences and shopping carts, analyze performance, develop new features, and improve the overall customer experience.
Security and Fraud Prevention. We may use personal information to authenticate transactions, protect accounts, detect or investigate fraud, prevent misuse of the Services, maintain security, and protect FlowFLow, our customers, and others.
Marketing and Advertising. Where permitted by law, we may use your contact information and online activity to send marketing communications, understand the effectiveness of our campaigns, and provide or measure advertising that may be relevant to you.
Legal and Business Purposes. We may use personal information to comply with tax, accounting, legal, and regulatory obligations, enforce our Terms of Service and other policies, resolve disputes, protect our legal rights, and establish, exercise, or defend legal claims.
How We Share Your Information
Service Providers. We may share personal information with vendors and service providers that perform services on our behalf, including ecommerce hosting, payment processing, shipping, fulfillment, customer support, email and SMS delivery, fraud prevention, analytics, security, cloud services, and other business operations. These providers receive information only as reasonably necessary to perform services for us.
Shopify. Our online store is powered by Shopify. Information you provide through our website may be processed by Shopify and its service providers to provide ecommerce, checkout, hosting, security, analytics, and related services. Shopify may also process certain information for its own purposes as described in its applicable privacy notices.
Payment Processors. We share information necessary to authorize transactions, process payments, issue refunds, prevent fraudulent transactions, and manage payment disputes with our payment processors and related financial service providers.
Shipping and Fulfillment Providers. We may share your name, shipping address, email address, telephone number, and relevant order information with fulfillment providers, shipping carriers, logistics providers, and related service providers as reasonably necessary to prepare and deliver your order.
Advertising and Analytics Partners. Where enabled, we may work with advertising and analytics providers such as Google, Meta, TikTok, or similar services. These providers may receive information relating to your browser, device, website interactions, or advertising activity. Depending on applicable law, certain disclosures may be considered a “sale,” “sharing,” or processing for targeted advertising even though FlowFLow does not receive money in exchange for your personal information.
Legal and Safety Disclosures. We may disclose personal information if we reasonably believe disclosure is necessary to comply with applicable law, respond to a subpoena, court order, governmental request, or other legal process, investigate fraud or security incidents, enforce our agreements, or protect the rights, property, and safety of FlowFLow, our customers, or others.
Business Transfers. If W Concept LLC or FlowFLow is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
With Your Consent or Direction. We may disclose personal information for another purpose when you request, authorize, direct, or consent to the disclosure.
Cookies, Analytics, and Advertising
Website Technologies. We and our service providers use cookies and similar technologies to support essential website functionality, shopping cart functionality, security, fraud prevention, analytics, marketing measurement, customer preferences, and personalized advertising where permitted.
Cookie Choices. You may manage certain cookies using any privacy or cookie controls made available on our website or through your browser or device settings. Because some cookies are necessary for the website to function properly, disabling them may affect your experience.
Third-Party Technologies. Some analytics and advertising technologies are provided by third parties. Their use of information may also be governed by their own privacy notices and terms.
Marketing Communications
Email Marketing. You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.
SMS Marketing. If FlowFLow offers SMS marketing and you choose to participate, you may opt out at any time by following the instructions provided in the message, including replying STOP where applicable.
Transactional Communications. Even after you opt out of marketing communications, we may continue to contact you regarding orders, shipping, returns, refunds, warranty requests, security matters, customer support, or other non-promotional matters relating to your relationship with FlowFLow.
Your Privacy Rights and Choices
Access, Correction, and Deletion. Depending on where you live and subject to applicable law, you may have the right to request access to personal information we maintain about you, request correction of inaccurate information, or request deletion of certain personal information.
Data Portability. Where provided by applicable law, you may have the right to request a portable copy of certain personal information.
Sale, Sharing, and Targeted Advertising. Depending on applicable law, you may have the right to opt out of certain sales or sharing of personal information or the use of personal information for targeted advertising.
Non-Discrimination. Where applicable, FlowFLow will not unlawfully discriminate against you for exercising a privacy right.
Verification. We may take reasonable steps to verify your identity before completing certain privacy requests. Where permitted by law, you may authorize an agent to submit a request on your behalf.
Legal Exceptions. Privacy rights are subject to applicable exceptions. For example, we may retain information necessary to complete transactions, maintain warranty and transaction records, satisfy legal or tax obligations, prevent fraud, resolve disputes, or protect our legal rights.
To submit a privacy request, please contact info@flowflowusa.com.
Sale, Sharing, and Targeted Advertising
No Sale for Money. FlowFLow does not sell personal information in exchange for money.
Advertising Technologies. Certain advertising, analytics, and cookie-based technologies may be considered a “sale” or “sharing” of personal information, or processing for targeted advertising, under certain state privacy laws.
Opt-Out Requests. Where required by applicable law, you may use any “Your Privacy Choices,” cookie preference, or similar privacy control made available on our website to submit an applicable opt-out request.
Global Privacy Control. Where required by applicable law, we recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control (“GPC”), as a request to opt out of certain sale or sharing activities for the browser or device sending the signal.
Data Retention
Retention Periods. We retain personal information for as long as reasonably necessary to provide the Services and fulfill the purposes described in this Privacy Policy. The appropriate retention period depends on the nature of the information, why it was collected, and applicable legal or operational requirements.
Business and Legal Records. We may retain information as reasonably necessary to maintain transaction and warranty records, comply with tax, accounting, regulatory, or legal obligations, prevent fraud, resolve disputes, enforce agreements, and protect our legal rights.
Deletion and De-Identification. When personal information is no longer reasonably necessary, we may delete, anonymize, aggregate, or de-identify it in accordance with applicable law.
Data Security
Security Measures. We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.
No Absolute Security. No method of transmission over the internet or method of electronic storage is completely secure. Although we take reasonable steps to protect your information, we cannot guarantee absolute security.
Account Security. If you create an account, you are responsible for maintaining the confidentiality of your login credentials and for notifying us if you believe your account has been accessed without authorization.
Age Restrictions
Adults Only. FlowFLow products and Services are intended for adults age 18 and older.
Children's Information. We do not knowingly collect personal information from anyone under the age of 18. If you believe that a person under 18 has provided personal information to us, please contact us at info@flowflowusa.com so that we may take appropriate action.
Third-Party Websites and Services
External Links. Our website may contain links to websites, social media platforms, or other services operated by third parties. FlowFLow does not control and is not responsible for the privacy, security, content, or data practices of those third parties.
Third-Party Policies. Your interaction with a third-party website or service is governed by that third party's own privacy policy and terms.
Changes to This Privacy Policy
Policy Updates. We may update this Privacy Policy from time to time to reflect changes in our business practices, Services, technologies, service providers, or legal requirements.
Notice of Changes. When we update this Privacy Policy, we will post the revised version on this page and update the “Last Updated” date above. Where required by applicable law, we may provide additional notice of material changes.
Contact Us
Privacy Questions and Requests. If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to submit a privacy request, please contact us at:
W Concept LLC
Operator of the FlowFLow brand in the United States
2108 N St, #8177
Sacramento, CA 95816
United States
Email: info@flowflowusa.com
Website: www.flowflowusa.com
Last Updated: September 8, 2026